NEWS

23.03.2007 New "Inform-mobil" solutions on Mobile Content World Asia 2007

On the 20-22 of March International company "Inform-mobil" will take part in Mobile Content World Asia 2007 as a sponsor of the event.

"Platform solutions for cellular operators" is the announced subject of the report which Gennady Karpachev, International Development Director of "Inform-mobil", presents on Mobile Content World Asia 2007. Visitors of the forum exhibition can also attend the stand B01 and see the company's presentation.

A year earlier "Inform-mobil" already sent its specialist to attend this event.

The platform solutions topic will be developed on SIM, USSD, WAP and RBT trends. As Mr. Karpachev has said STK / DSTK services are considered from the point of view of sales efficiency and services promotion on SIM-cards, new interfaces for menu usage. USSD, as "Inform-mobil" thinks is an efficient platform for informational services realization, and possibilities of WAP trend are far from fully used by operators.

RBT aggregation advantages:

From an operator's point of view:

Sole input for interaction with content providers
Decreasing the operator's working expenses for product support
Control over content licensing and service quality
CRM and CPA programs are implemented by the aggregator
Supported interest towards the service due to aggregator activities
Tracking of trends and new technologies
ARPU increase vs. CHURN RATE fall

From a content provider's point of view:

Rapid entrance into the mobile content market and/or service range extension
Automated document circulation and one-window approach
Increasing the partner's share in comparison with direct relationships due to more favourable terms provided by the aggregator
Settlements with copyright owners and the operators are carried out by the aggregator
User-friendly system for content providers to upload and delete RBT content
On-line access for content providers to track sales

"Inform-mobil" has been into RBT services since 2006.

"Inform-mobil" company is also invited to take part in round table discussion about mobile music.

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