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25.06.2007 Interactive CellBroadcast got into "Kyivstar" net

Interactive CellBroadcast is a new innovational VAS trend of the "Kyivstar" operator. International Company Inform-mobil / IMMO office in Kiev acted as an exclusive partner.

ICB technology was used for content application. Celltick Technologies Company with its LiveScreen™ Media solution became an architecture provider. "It is not a test run but a commercial service of ICB-services in "Kyivstar" operator networks", points out Gennadiy Karpachev, International Development Director of Inform-mobil / IMMO.  

In Ukraine INFORM-MOBIL developed a WAP portal used within the ICB service and became not only a provider but also ICB aggregator.

For subscribers the ICB-product was named "Impulse" and it represents a massive informational and entertainment service. They are Ukrainian, world, sports, music and movie news and broadcasting channel for women "Colibri" and "Time Out". 

"About the same period of the last year we became a technical partner in implementation of the other innovational product – RBT. Full-scale launch of ICB and "Impulse" project this summer is a good beginning of the further service development", Dmitriy Timoschenko, Executive Director of Inform-mobil / IMMO tells about the plans in expectation of new trend commercial success. At the moment aggregator and operator test a payment for content using via WAP-traffic scheme.

All details of ICB project of Inform-mobil / IMMO Company were presented during the first day of the Mobile Content 2007 forum within the ICB trend presentation which was hold for the forum audience by Yulia Knyazeva, Product and Service Development Director of Inform-mobil / IMMO.

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