NEWS

30.08.2006 "Inform-mobil": long-term cooperation with MTV

MTV channel started to promote the TV series "Club" using interactive technologies. "Inform-mobil" Company became a technical partner of the project.

Technical support means development of the service with the same name. MTV and "Inform-mobil" offer poly and monophonic hit melodies, realtones, photos of the popular serial's characters, video and a special interactive chat to the serial's fans.

Mobile version of "Club" was launched into commercial exploitation on the number 0702. It's cost is 0,7 conventional units* per minute. To download polyphonic melodies, colored pictures and video you need to have WAP customized.

From the very beginning "Club" was positioned as a hit and mass product. The following is very easy. The scale of the "Club" project kindled the interest of a leading content and service provider. And MTV channel is familiar with technologic opportunities of "Inform-mobil" in media interactive projects realization by experience.

The exclusive service for "Club" TV series development is a continuation of a favorable interaction of MTV and "Inform-mobil" in 2006.

"Club" is the fifth joint project of "Inform-mobil" Company and MTV channel after "New Year's Eve on MTV", «MTV Russian Movie Awards» voting for contestants, "Gape on with MTV", "Sing and download with MTV" and "Ringtone chart on MTV".

As "Inform-mobil" Company explains the cooperation was successful due to presence of common creative ideas about MTV channel products promotion through different mobile technologies (SMS, IVR, WAP), common target audience of interactive services and youth channel programs. Finally, popularization of communication is one of the image purposes of both MTV and "Inform-mobil" (IMMO.ru Trademark).

"MTV has a wonderful TV product and we have technical opportunities and the experience of their usage in interactive TV projects", Dmitriy Timoschenko remarks. "During the last year many experts pointed out a common "drab" of content and services provided for customers. Branded, quality and well presented content can't not to be profitable and popular with MTV fans".

More detailed information about "Club" TV series you can find on MTV channel web site page.

* 1 conventional unit equals to1 US dollar according to inner Operator's rate on the date of payment

Back to News