NEWS

31.08.2006 Bianka enlisted "Inform-mobil" technical support

Leading content and service provider "Inform-mobil" (IMMO.ru trademark) gives help to SONY BMG Company in promotion of young pop-star Bianka.

On purpose of Bianka promotion among young audience a voice portal on 0708 was created. All R'n'B hits of the young star along with the best tracks from the SONY BMG collection are available there. You can download all live music to your mobile phone.

The voice service costs 1 conventional unit* per minute.

Mobile promotion of Bianka on the number 0708 received a powerful advertising support in press, in "Soyuz" and "Videoland" networks, on singer's CDs, in metro and institutions of higher education.

MTV, Music Box, Rambler and other TV channels take part in the advertising campaign on television. "Inform-mobil" has made five large projects with MTV this year: "New Year's Eve on MTV", "MTV Russia Movie Awards" awardees voting, "Ftykai s MTV" ("Gape on with MTV"), "Poi i Kachai s MTV" ("Sing and Download with MTV"), and "MTV Ringtone chart".

SONY BMG Company is one of the strategic partners of "Inform-mobil" Company in the field of licensing. The project with Bianka is one of the first benefits of a new stage of SONY BMG and "Inform-mobil" cooperation in 2006.

For more detailed official information about the singer and her CD "Russkii narodnyi R'n'B" ("Russian Folk R'n'B") go to www.sonybmg.ru.

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* 1 conditional unit equals to 1 US dollar in rubles according to the Operator's inner rate on the date of payment

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